Insights

Exploring the ideas, innovations and conversations shaping the future of market research, data analytics, artificial intelligence and intelligent decision-making.

Insights | Tony Cowling Foundation

Today, the Tony Cowling Foundation Chair of the Board of Directors, Dr Christopher Goard, shares his thought-provoking perspectives and insight

Insights | Tony Cowling Foundation

Most of us are familiar with market research being used in commercial circumstances. Ulf’s paper (below) shows how careful research

Insights | Tony Cowling Foundation

A personal comment by Simon Fitall   A common thread through the past 40 years of the market research industry