You probably know the name, Taylor Nelson Sofres or TNS as it became widely known. You may have heard of Tony Cowling who was the driving force behind TNS and made it into a major global research agency. When Tony died, we wanted to continue to promote his values of Innovation, Internationalism and Inclusion and so we formed the Tony Cowling Foundation and created the Tony Cowling Innovation Award.

The award has been running now for three years and in that time, it has attracted entries from countries around the world.

The Tony Cowling Innovation Award embodies Tony Cowling’s values of Innovation, Internationalism, and Inclusion.

So, why should you enter?

• Showcase your work on a global stage

• Gain industry recognition and credibility

• Attract new clients, partners and investors

• Win visibility and accolades that boost your brand

The benefits of innovation within the market research sector are widely agreed:

• Creating new revenue streams

• Driving process improvement, efficiency and therefore cost-saving

• Enhancing brand reputation for agencies and clients

• Driving employee engagement

Beyond the benefits to individual companies, innovation is vital to the insight sector for our future economic success as we face competitive challenges

from management consultants and tech companies.

What’s the next step?

Sharing your innovation achievements. Just submitting an entry signals to clients and colleagues your commitment to the future. Winning delivers plaudits

and publicity. For more inspiration take a look at past winners and their ideas and share them with your colleagues, click here.

To help your decision, TCF sponsorship means that you can enter the awards without the usual entry fee.