Each year, the award celebrates the bold ideas, breakthrough thinking and innovative approaches that are helping to shape the future of the market research industry. Established in honour of Tony Cowling’s commitment to innovation, inclusion and internationalism, the award recognises projects that push the boundaries of what research can achieve and demonstrate meaningful impact through new methodologies, technologies and applications.
Since its launch, the award has attracted submissions from across the globe, reflecting both the international nature of the research industry and the values that Tony championed throughout his career. Previous years have seen entries from multiple continents, representing organisations of all sizes, from innovative start-ups and specialist agencies to some of the world’s largest research businesses. In 2023 alone, the award received 24 entries from 15 countries in total. Across all the award iterations, we’re pleased to have received 68 entries, spanning each continent.
The award has become a respected platform for recognising work that delivers genuine innovation across areas such as data quality, operational excellence and client application, while also highlighting research that creates positive change for businesses, communities and society alike. Previous winners have included initiatives that tackle major global challenges, pioneer new technologies, and give voice to underrepresented populations.
The 2026 judging process is now underway, and we would like to thank everyone who submitted an entry this year. The quality, creativity and diversity of applications received continue to demonstrate the strength and ingenuity of our industry.
We look forward to announcing the 2026 shortlist and celebrating this year’s finalists and winners later in the year.
👉 Note: 2025 introduced Gold / Silver / Bronze awards, so multiple organisations were formally recognised.
Richard Clarke, Partnerships Director, Via email at Richard.clarke@tonycowlingfoundation.org or mobile on +44(0)7935144000 and he will be happy to assist you.
Are you looking for a new website? Contact Outrank Today
